"Why Fetch Naked?" - 12/05
Celebrity Dog Trainer Dresses Clients Like a Rock star
WEST PALM BEACH, FLORIDA December 29, 2005—"Why fetch naked?" is the question Celebrity Dog Trainer, Jennifer McCarthy, has answered with her first retail endeavor, K9 Rockstore. Located in West Palm Beach, Florida, McCarthy's upscale dog boutique with an edge will open to the public January 21st selling collars, leashes, apparel, beds, toys as well as human-grade food and supplements. Jennifer developed the store idea when she decided to relocate her Los Angeles-based business of twelve years to West Palm Beach, Florida. The store's theme is based on her experience with her A-list clients in the music, television and film industry. The location also serves as headquarters for her World Class Dog Training facility, allowing easy access to information on available training services, group classes and McCarthy's favorite food and clothing picks. "We have all breeds covered from head to tail and inside out - from quilted parkas to dehydrated raw dog food", claims McCarthy. The suspended Fender guitars as clothing hangers, classic rock music in the background and industrial pipes that hold a wide variety of collars – let you know this definitely isn't your local pet store. A Grand Opening ceremony will take place at K9 Rockstore on January 21st from 1:00 – 5:00 pm with music by Los Angeles recording artist Janet Robin, served yappetizers, raffles and face painting for the kids. The Grand Opening event is open to the public and K9 Rockstore will donate 20% of all proceeds to Hailey's Angels of the Tri-County Humane Society – a non-profit no kill organization that raises money for shelter pets in need of medical procedures. K9 Rockstore is located at 6107 South Dixie Highway, Suite #2 in West Palm Beach, Florida.